As long as your phone is on, it’s sharing data. This happens whether you have an iPhone or Android, but one company is tracking much more than the other. Tap or click here to see if Apple or Google collects more data.
Advertisers are notorious for watching what you do and where you go online. That’s valuable and very profitable information. Here’s one way to stop some of the spying.
The bad kind of cookies
Think of cookies as the trail you leave behind when online. A first-party cookie is created and stored in your browser when you visit a website. It keeps things like your login info and shopping cart, so you don’t have to fill them in again each time. First-party cookies also preserve options and settings.
That’s useful, but cookies can be invasive, too. Companies use them to track where you go and what you do online. They’ll even do it on a website other than the one you’re visiting. Advertisers love cookies because they help customize the ads you see. If the ads appeal to you, you’re more likely to click them, which yields a higher ROI.
Pro tip: You can block third-party cookies and other invasive tools through your browser. The level of protection varies, but it’s worth the time to change your default settings. Tap or click here for tips on changing your privacy settings in some of the most popular browsers.
Blocking third-party cookies and tracking is one thing, but how about not being subjected to tracking methods to begin with? That’s where AdChoices and WebChoices come in.
Banish tracking cookies from your browser
AdChoices is a program from the Digital Advertising Alliance (DAA), a group of advertising and marketing companies that self-regulate to offer you choices for targeted advertising. Why would they self-regulate? So, no one else steps in to do it, of course.
Try it out next time you see an ad online. Look for the small AdChoices icon. It looks like a blue triangle with a lowercase “i” in the middle.
Click that to get information about the ad, change its settings and block it. Not all advertisers participate in the program, but you’ll know it when you see the symbol.
Go further: Delete this secret ID hiding on your phone that gives away your personal details
Within AdChoices is a tool called WebChoices. You can use this tool to opt out of many companies in one step. As with AdChoices, it only works for companies that participate in the program.
Get this: I used it to kick out 144 different tracking cookies!
Here’s how to use WebChoices:
- Go to https://optout.aboutads.info. WebChoices will scan your browser and computer to determine whether first-party and third-party cookies are enabled, along with a list of companies creating targeted ads for you. You’ll also see which companies you have already opted out of if you’ve used the tool.
- After the status check is complete, click Continue.
- Look at the Customizing Ads on your Browser column to see which companies use targeted ads. If it says Yes, you can opt out of that company by checking the box under the Opt-Out column.
- Or you can select everything by clicking Opt Out of All.
- After making your selection, click Submit Your Choices. (You can skip those steps by clicking Opt Out Of All as a first step.)
- The website will process your selection, and you can click View Updated Results to see how it turned out.
The WebChoices tool works for the browser you’re currently using, so run it for each if you use more than one. If you didn’t catch every company the first time, try rerunning the scan.
If you delete cookies, you may not see the opt-out choices for the company, so run the scan now and then.
Keep your tech-know going
My popular podcast is called “Kim Komando Today.” It’s a solid 30 minutes of tech news, tips, and callers with tech questions like you from all over the country. Search for it wherever you get your podcasts. For your convenience, hit the link below for a recent episode.
PODCAST PICK: GPS survival tip, sign digital docs, Google Photos update
In this episode, Google updates Photos with redesigned Memories and a new collage editor, use your photos for a virtual clothing fit at Walmart, Keurig’s new smart brewer makes a mind-blowing amount of coffee and how to get your real signature on digital docs. Plus, a rescue helicopter nearly abandoned a stranded man by mistaking his distress call.
Check out my podcast “Kim Komando Today” on Apple, Google Podcasts, Spotify, or your favorite podcast player.
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