It’s the ultimate internet bait-and-switch: Someone sends you a link (say, an important article you really need to read!), you click the link, and you hear, “Never gonna give you up/ Never gonna let you down!” How’d Rick Astley’s 1987 song become synonymous with good-natured internet trolling? Did the guy know he had a hit on his hands? (Spoiler: Nope.) And who invented the Rickrolling meme? These questions and others are answered in this fun video. Seriously, it’s worth a watch. My favorite viewer comment: “He lived long enough to see himself become a legend. That is a blessing.” Right?!
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