Have a passion for homes and architecture? Rob Kallick did and ran with it. Now he runs a team of real estate agents that closed $200 million in deals last year. Whoa.
When I heard about Rob, I couldn’t wait to share it with you. If you know someone trying to make it in real estate, you need to share this story with them.
Not just another influencer
Rob moved to Los Angeles in 2008 and immediately loved mid-century-modern homes built between the ’40s and ’60s. Think “Mad Men.”
He started an Instagram account, Take Sunset, focusing on his favorite design style. Today the account has 100,000 followers. He posts pics of his and other agents’ listings as long as he loves them.
No overnight success
But the account’s popularity finally helped him leave his job in marketing. The once one-man operation is now an eight-person firm that made $200 million in sales in 2022. Not bad, Rob.
He says his presence online works so much better than the cold-calling and door-to-door tactics of the past. Clients come to him from all across the country — even celebrities. He’s good at selling houses because he is good at ceiling deals.
Bottom line: If you want to stand out, modernize your business. Need help? Send me an email and we can chat on my national radio show.